Distribution Partner

Lexar

Memory cards, USB drives, and budget SSDs.

Y5 distribution since 2022

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Overview

What this brand is._

Lexar is a long-running flash-storage brand (now under Longsys) specialising in memory cards, USB drives, and recently-expanded SSD lines. The brand competes with SanDisk on price-per-GB across nearly the same SKU lineup. Y5 stocks Lexar when the customer's BoQ has dozens of cards or sticks to fulfill — bulk camera deployments, USB backup distribution, hot-swap card spares — and the price-per-unit savings versus SanDisk add up.

Cleaner pricing per gigabyte than SanDisk on bulk SD and USB orders. Useful when the project ships 50+ cards or drives and the savings actually move the BoQ total.

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Y5 position

Why we stock them._

Lexar is Y5's price-arbitrage option against SanDisk for bulk memory-card and USB orders. On a 100-camera deployment, the choice between SanDisk MAX Endurance 256 GB and Lexar High Endurance 256 GB can shift the BoQ by ~₹15,000-25,000 — meaningful on large rollouts. We default to SanDisk for hero specs (anything Y5 puts a warranty on) and offer Lexar as the bulk-budget option. The NM710 NVMe SSD is also useful as a budget workstation upgrade where Samsung 990 PRO is over-spec.

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What sets them apart

Key differentiators._

Pricing 10-20% under SanDisk on bulk SD / microSD orders (50+ units)
Professional series UHS-II cards target 4K/8K video workflows
NM710 / NM800 NVMe SSDs offer credible Wi-Fi 6 NVMe at budget price
10-year warranty on Professional and High-Endurance memory cards
Wide retail + B2B distribution in India — readily available in metros

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Hero products

What we ship most._

Lexar Professional 1066x SD

UHS-I SD card for 4K video and high-burst photography.

Lexar High-Endurance microSD

Surveillance-class microSD, 32-256 GB.

Lexar NM710 NVMe SSD

PCIe 4.0 M.2 SSD, up to 2 TB, budget price-point.

Lexar JumpDrive M45 USB

USB 3.1 flash drive, 32-256 GB.

Lexar SL600 Portable SSD

USB-C external SSD, 1-2 TB capacity.

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Engineering notes

How we spec it._

For surveillance edge recording: Lexar High Endurance 64-256 GB (NOT regular Lexar) — endurance-rated for ~5,000 hours of continuous writes. UHS-I; UHS-II Professional cards are unnecessary for camera SD storage. NM710 NVMe SSD covers budget workstation refreshes — paired with WD Blue or Samsung 870 EVO on the SATA side. JumpDrive M45 USB drives are fine for staff distribution; for executives prefer SanDisk or Samsung. RMA in India runs through Lexar's distributor channel — 2-3 week turnaround.

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History

How they got here._

Lexar was founded in 1996 in Fremont, California — one of the original flash-storage pioneers alongside SanDisk. The brand was acquired by Micron in 2006, then sold to Longsys (a Chinese flash-storage company) in 2017, which has revived and expanded the line. Lexar now ships memory cards, USB drives, NVMe SSDs, and portable SSDs under broadly the same workload categories as SanDisk. The brand competes head-to-head with SanDisk on price per gigabyte across the bulk segments — SD cards, USB drives, portable SSDs — where customers ship 50+ units at a time and small price differences add up.

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Where it fits